We were looking for an industry veteran to lead our Sales and Key Accounts and we found him in Matthijs Kooijman.

Matthijs will be responsible for ensuring the company’s commercial growth and managing its relationships with key clients.

‘Another important aspect of my work is being a coach and mentor to the team and assist and support them in our daily operations,’ says Matthijs.

Before Attached, Matthijs worked as a Senior Account Manager and Language Consultant at Concorde Group (now Livewords) for over eight years. He also worked at Powerling as Language Consultant in Utrecht and Hong Kong.

He believes the language industry is changing. ‘But what I also see is that a high percentage of the customers that need translation and localization services, including global corporations, still really value human contact, customized quality and personal commitment.’

Personal contact, commitment and customization are part of the way we work at Attached. We therefore trust that Matthijs can put those company values across to our clients and make Attached grow sustainably while staying true to what we believe most important.

In our current digital economy, it is of the essence for companies to be aware of the power of digital marketing.
To be able to continuously support our clients in this area, permanent education in the possibilities – and limitations – of digital marketing strategies is therefore indispensable.

To this end, our CEO Eveline van Sandick, attended the Strategic Digital Marketing programme organized by The Maastricht Leadership Academy. During the programme, strategy coherence, methodological analysis and the various digital marketing channels were discussed in great detail.

Thanks to this well-organized programme, we are now more ready than ever to advise our clients on how different digital marketing opportunities can be used to optimize their customers’ journey.

Together with Air France and KLM, we have worked around the clock to create their loyalty programme’s new landing page.

94 versions of this page had to be realised for the more than 15 million Flying Blue members worldwide. All these versions had to be translated into 11 additional languages, including German, Italian, Russian, Chinese, Korean and Japanese.

We are proud that not only the launch of the new webpage was a success, but also that the content, tone of voice and translation of the launch’s announcement across numerous media channels met the demands of our client. Together, we worked hard to make sure that all emails, videos, magazine articles, FAQs and internal communications were ready on time.